As we all heard from the news, domestic violence in India is on the rise, especially against women. This campaign by Mumbai ad agency Taproot hopefully will make some of the bad guys think twice. The agency physically recreated scenes from old hand – painted images of Indian goddesses. Make – up was used to add bruises and wounds to the models before photographing them.
This is not the first time Indian gods are used to prevent people from doing stuff they should. The campaign for disrupting urination norms in Mumbai was a great success agains people with a weak bladder. I hope the campaign by Taproot will be just as successful.