Simil is a contemporary design studio creating meaningful work that’s timeless, iconic and authentically rooted in culture. Craftspeople at heart, they believe design has the power to connect people and change the story.

Design by Simil shared this sublime packaging design for SAIREN, a clear spiced rum crafted by Ohara’s Rum at The Parrot Club in Sheffield, England. Taking visual inspiration from ‘mythological tales’, the packaging design is so vibrant and attractive. I mean it will surely ‘attract’ your attention on the shelves, guaranteed! Another detail that really caught my attention is the shape of the bottle which is pretty unusual for a rum (I am not a pro taster), that wood-material bottle crap just balances it all. Give it a look!

The Design represents the Sairen’s captivating storytelling, luring you into the mesmerising hidden depths of enchanting colour combinations that represent the intriguing flavours of the liquid.

Image may contain: painting, abstract and cartoon

Image may contain: bottle, soft drink and drink

Image may contain: bottle, soft drink and indoor

Image may contain: birthday cake, indoor and dessert

Image may contain: book

Image may contain: bottle, indoor and drink

Image may contain: bottle

Image may contain: indoor

Image may contain: bottle, drink and indoor

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